Key Questions:

1. Who are the leading lenders in Florence, Wisconsin?
   1. The leading lenders, by market share, are Associated Bank, N.A., Wells Fargo Bank, Na and Countrywide Bank, Fsb. Do you have the best rate possible? Find out your credit score or browse
2. How stretched will home owners in Florence, Wisconsin be in paying off their mortgage?
   1. Homeowners in Florence, Wisconsin borrowed an average of 1.40 times their annual income for their mortgage. This compares to 1.97 for all of the US. Based on the national average, a significantly lower risk that Florence, Wisconsin homeowners will default on their mortgage payments in the coming years.
3. How likely are the owners of homes in Florence, Wisconsin to actually live in them?
   1. 75.2% of home owners in Florence, Wisconsin that applied for a mortgage in 2008 live in their homes versus owning them as an investment property. This compares to the national average of 90.0%.
4. How at risk is Florence, Wisconsin to the subprime mortgage crisis?
   1. Loans taken out by home owners in Florence, Wisconsin are within a +/- 10 percent band of the national average. That is to say, Florence, Wisconsin will likely be affected by the subprime mortgage crisis just like the average county in the US.